Slice Studio
A menu that reads like the kitchen sounds.
- LocationTrastevere, Rome
- CountryItaly
- Design LeadSienna Brooks
- Websitewww.slice.studio
Challenge
Eight pizzas, four kitchens, and an ordering page built by a delivery platform that buried the menu under photographs of somebody else's food. Customers were queueing on the pavement to order what they could not find online.
Industry
Hospitality
Work
Identity & Ordering
Year
2023
Design & Experience
The menu is set as a list, not a gallery. Eight lines, each one the name and the four things on it, in the same typeface as the board above the counter — because the board was already working.
Ordering is one screen. Choose, pay, and get a time rather than a status bar; the kitchen sets that time itself from a tablet by the oven, which is the only number anyone in the queue had ever wanted.
Vision
An ordering flow a kitchen can run without a headset, and a brand that fits on an awning, a box and a receipt.
Conclusion
Online orders overtook the counter in eleven weeks, and the pavement queue became a collection window.
Naming, identity and an ordering flow for a four-site pizza kitchen with a very short menu and a very long queue.
Naming, identity and a launch site for a seed-stage team with a demo and no way to explain it.
