Creative startup
Twelve people, one story, six weeks to tell it.
- LocationKreuzberg, Berlin
- CountryGermany
- Design LeadAdrian Cole
- Websitewww.creativestartup.io
Challenge
The product worked and nobody could describe it. The team had a working demo, a funding round closing in eight weeks and four different explanations of what they did, depending on which founder you asked. Our first job was not design at all: it was agreement.
Industry
Software
Work
Naming, Identity & Website
Year
2025
Design & Experience
Two workshops produced one sentence everyone could say without flinching, and the identity was built outward from it. A single accent, one display face, and a grid loose enough that a team of twelve could keep using it without us.
The site opens with the sentence, proves it with the product in the next screen, and asks for a demo in the third. Nothing else competes for the scroll.
Vision
An identity that a twelve-person team can run themselves — and that still holds when they are a hundred.
Conclusion
The round closed early. The sentence is still on the homepage, unchanged, eleven months later.
Naming, identity and an ordering flow for a four-site pizza kitchen with a very short menu and a very long queue.
Naming, identity and a launch site for a seed-stage team with a demo and no way to explain it.
