Painting Program
Six studios, one street, every Saturday.
- LocationGovanhill, Glasgow
- CountryUnited Kingdom
- Design LeadLeila Shah
- Websitewww.paintingprogram.org
Challenge
A free programme with no marketing budget, six venues that each did their own posters, and a booking process that was a phone number and hope. Half the sessions ran empty while the other half turned people away.
Industry
Arts & culture
Work
Identity & Booking Platform
Year
2024
Design & Experience
One poster template that a volunteer can fill in with a marker pen, printed in two colours so any copy shop can run it. The identity had to survive being photocopied, which is how most people were going to see it.
Booking is three taps and no account. Sessions that fill up show the next nearest one automatically, which is what moved attendance off the two popular venues and onto the six.
Vision
A programme that can add a seventh studio on a Tuesday and have it booked out by Saturday.
Conclusion
Attendance evened out within two months, and empty sessions went from a third of the timetable to under one in twenty.
Naming, identity and an ordering flow for a four-site pizza kitchen with a very short menu and a very long queue.
Naming, identity and a launch site for a seed-stage team with a demo and no way to explain it.
